If social media forms an important part of your marketing strategy as it should, it’s time to start planning for 2024. With current AI and video trends, the way people absorb content on social media is increasingly changing. And you must also adapt to these changes if you want to maintain and increase the attention on your brand.
When choosing ideas to include in your social media marketing strategy, it is essential to think about their implementation. Fortunately, the effectiveness of an idea does not depend on its complexity or cost of implementation. Thus, you can find simple ideas that are actually very effective and you should focus on those when choosing ideas to implement.
If this is what you are looking for, you have chanced on the right article. We will explore some ideas that cost almost nothing but can make a huge difference in your social media marketing strategy. Read on to see what we found.
7 Things to Include in your Social Media Marketing Strategy
Pinterest Video Pins
Pinterest has always been a great way to drive traffic to your business website. Unlike other social media platforms, users can click through links to your website thus bringing your brand closer to your target audience.
Also, Pinterest content shows up on search engine searches which makes them more visible. All these pose an advantage to brands that add Pinterest to their marketing strategy.
But one Pinterest strategy that has proven more effective in recent times is video pins. Pinterest has made a lot of updates and now you upload under “Create a Pin”. You can put MP4, JPEG, and PNG in the scheduler.
Video Pins have had a lot of recent success with my clients. Check out one of the analytical stats below:
This is not surprising since video content is becoming easier to consume. Pinterest is pushing video content a lot more making it gain more traction compared to static pins. In fact, my clients have seen an increase in their pin views when they post video pins and it isn’t a coincidence.
When you create video pins, ensure that they are short (between 6 to 15 seconds). A lot of users do not have their audio on when they use Pinterest hence focus more on the visuals. Ensure that the visuals communicate the message you want to send across so that the users will get it even if their audio is off. Your video dimensions must be 1:1, 2:3, 4:5, or 9:16. Depending on your audience, some may work better than others so you can explore these options until you find one that works best for you.
Don’t forget to include a call-to-action in your pin. The ideal call-to-action is for users to click through to your website or a page that offers more information about your products or services.
There are over 500 million Instagram users checking stories daily and you need to tap into that. Creating stories may be part of your strategy but are you doing it properly? If done properly, you will be connecting with your audience on a personal level.
Here are some simple ideas to help you make the best of stories. Use poll stickers to get your audience to share their thoughts on a discussion. Polls are quick and the audience easily engages since they won’t be spending a lot of time sharing their opinion.
You can also share questions and invite your followers to share their responses via DM. Do you want your followers’ opinion on a new product you want to launch, or do you want to host a Q&A? Instagram stories are a great resource for these.
It’s also an AMAZING place to share your quick wins!
Include AI elements
You can incorporate artificial intelligence into your social media marketing strategy in multiple ways. The tool is useful for content creation, video and audio editing, and content research. This can cut down the time you use for certain processes significantly.
Although AI can create content on any topic you plug into it, you must avoid doing that. Using content that is created solely by AI is devoid of human emotions and turns out to be regurgitated information that is already on the internet.
You can use AI to create an outline for your content and even write some aspects of the content, but you should be actively involved in the process. Include your experiences, and practical knowledge to not only make it relatable but also valuable.
When it comes to video and audio editing, tools like Descript and
Perfect For Your Next Project – Video Editing Made Simple allow you to easily cut out filler words in multiple places with one click. AI also makes it easier to create more accurate captions and cut out unwanted scenes from videos and audio.
Content creators used to struggle to get royalty-free photos for their content. You can easily create a realistic photo exactly how you want it using AI tools like mid-journey and Starryai. You only need to issue a few prompts and you will have the perfect picture.
The debate about choosing a few marketing channels and optimizing your strategies on them is over. In a world where customers tend to interact with brands on multiple channels, you cannot afford to stay on a single channel. Even if you have the best strategy on that channel, you will be losing out on a huge potential audience.
This is why the omniscience marketing strategy is becoming increasingly popular. They cater to the growing need of customers who want to interact on many channels. Now, what exactly is the omniscience social media marketing? It involves staying consistent on multiple channels and adjusting your content to the platform.
This makes it easier to connect with your target audience with diverse demographics and spreads your footprints a lot more. In the coming year, ensure that your brand is almost everywhere just like your potential customers are on almost all platforms.
Memes and humor
Think about it, why do you log onto social media when you are stressed, tired, or bored? Sometimes, it is for a good laugh and or a light chuckle. Wouldn’t you want your audience or followers to spend time on your page because it gives them a laugh? They wouldn’t feel like they are being advertised to and that makes it easier for them to patronize you.
The best way to do this is to use memes and include humor in your content strategy. Have content pillars for memes and humor posts. Ask engaging questions that relate to your memes and humor post so that your followers don’t simply view the post and then click the laughing emoji and then scroll to the next post.
Asking questions increases engagement on your posts and it will have more people staying on your page since there are people who just enjoy reading comments. One of my clients used meme posts to actually sell out her masterclass.
Storytelling always sells and it is evident in the switch on platforms like LinkedIn. A lot of people now present their content through storytelling and you can see how much it relates to the audience. Storytelling posts on a professional platform like LinkedIn was unexpected but it has gained tremendous results.
Contrary to beliefs, you can communicate ‘serious’ or ‘factual’ topics through storytelling and LinkedIn is evidence of that. Don’t limit the storytelling to LinkedIn, you can use this on all platforms. There are trends like storytime on TikTok that also make use of storytelling to keep their followers engaged. People love to see how a story ends and they will follow you to see the end.
Your posts should weave in personal or relatable stories in a way that appeals to your clients’ emotions. Storytelling makes your brand memorable since it helps create memorable messages for your target audience. You can tell your stories in a way that touches on their pain points and show them how your product or service can help them.
These days, you cannot sell on social media when you isolate yourself from the brand. People want to know who they are patronizing and showing a little about yourself will go a long way to impact your brand.
Incorporate content about behind the scenes of your business or day in a life in your strategy. Also, share a bit about your goals, your favorite stuff, and your struggles. The more people relate to you as a person, the more they will like your brand and patronize it.
All these may seem overwhelming, but if you plan and start early, you will be on top of the social media marketing game. You don’t need to do it all alone if you already have enough on your plate. Outsourcing this part of your marketing to experts can go a long way to generate the results you are looking for.
If you are looking for help with your social media marketing strategy, Uptown Sage Marketing is only a click away. The company focuses on customizing solutions to your needs. The strategy will incorporate your brand’s vision, goals, and your customer pain points.
With Uptown Sage Marketing you can relax and watch as your social media pages fill up with engaging content that educates, builds authority, and connects with your target audience consistently.